Saturday, November 27, 2021

Master thesis marketing management

Master thesis marketing management

master thesis marketing management

A Master of Science in Project Management (MSPM) may help refine technical skills as participants study up-to-date and innovative management strategies. Students could learn how to initiate, plan, execute, control, and close a project –on time and on budget–using the latest project management software and technology It will serve as a methodological tool kit for your Master's thesis and increase your scientific decision making in management and consulting practice. Marketing This module gives an overview of marketing processes and principles and providing students with the opportunity to apply these key concepts to practical business situations In choosing the ESCP Master in Management, you expand your horizons, and benefit from one of the best business Master’s degrees in the world. Throughout the two-to-three year programme, you have the opportunity to study abroad, get hands-on experience, and gain all the skills required to launch a fulfilling international career



Master in Management | MSC Management | Germany



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The website would not function properly without these master thesis marketing management. Further information available here.


These cookies provide information on how a website is used for example the average duration of page visit and how often it is viewed and enable an ongoing optimisation of the website. Secure your EUR 4, Early Bird Discount by 30 November. Our Master in Management programme offers innovative core modules combined with cutting edge concentrations to instil key managerial and business development competencies, to prepare digitally savvy analysts, ethical entrepreneurs, innovative managers and global business leaders.


We encourage you to complete your application as soon as possible as there are financial advantages for candidates who submit a complete application early. Graduates will have an in-depth knowledge and a critical understanding of management theories, master thesis marketing management, concepts, processes and international best master thesis marketing management. They will be able to analyse, structure and evaluate complex management-related problems in business contexts.


Graduates will critically engage with complex management concepts, theories and sources to generate insights by applying scientific methods to improve processes related to business, master thesis marketing management. They will extract research objectives, apply research methods, describe results and explain outcomes. Graduates will be effective communicators in interdisciplinary fields of research and practical business contexts.


They will be responsible team members and reach common goals by effectively cooperating in a team. They will recognise potential conflicts in cooperation with others and reflect on them in the context of situation-overlapping conditions. Graduates will be prepared to be competent professionals in international business environments and research institutions.


They will base their professional activities on in-depth theoretical and methodological knowledge and will have an understanding of ethical responsibility in management and decision-making processes.


Learn more about our master programmes at one of our Master Master thesis marketing management Evenings and find out which programme could help you excel in your career. You may also come and explore our campus and speak to representatives from our master programmes face-to-face, master thesis marketing management, at one of our Open Campus Nights. We also offer several other ways to get in touch with us such master thesis marketing management class visits, fairs outside of Frankfurt and personal consultations.


Please visit our page to find out more! The Master in Management was ranked top 5 in Germany and 10 for salary in the Financial Times Global Master in Management Ranking. We were also placed 29 worldwide and 6 for careers. Frankfurt School is one of the best European Business Schools. Accredited by AACSB, EQUIS and AMBA, the three leading international associations of business schools, Frankfurt School is one of the few institutions worldwide, master thesis marketing management, which has been awarded the so-called "Triple Crown".


The course focuses on the design and implementation of high-quality empirical studies in the areas of management. It will serve as a methodological tool kit for your Master's thesis and increase your scientific decision making in management and consulting practice. Marketing is the art and science of choosing target markets and getting, keeping and growing customers through master thesis marketing management, delivering and communicating superior customer value.


This module gives an overview of marketing processes and principles and providing students with the opportunity to apply these key concepts to practical business situations. Britta Meinert. This module equips students with the necessary statistical foundation to base important managerial decisions on an informed assessment of data instead of mere intuition.


In particular, the module introduces students to key concepts of both descriptive and inferential statistics as well as machine learning and provides a hands-on learning experience for their application in practice. Alexander Bleier, master thesis marketing management.


Jens Witkowski. This module will explore the role of accounting for external communication financial accounting and internal decision making managerial accounting. The module is designed to provide an integrative view of financial and managerial accounting. The main topics are: Measurement of corporate performance Income Statement, Balance Sheet, and Cash Flow Statementanalysing organisational and divisional performance Financial Analysis, Division, Product, and Customer Profitability Analysis, and Variance Analysisdesigning accounting systems for performance measurement, and the role of corporate governance and managerial incentives in accounting choices.


Assistant Prof. Hari Ramasubramanian, master thesis marketing management. With an emphasis on better managing demand-supply mismatches, master thesis marketing management, this course provides a set of concepts and tools to design, analyse and improve the complex processes that underlie the creation and master thesis marketing management of both products e.


Mirko Kremer, master thesis marketing management. Strategy is about why some master thesis marketing management are successful and others are not. The course develops an understanding of how firms can design processes in markets and organisiations to achieve competitive advantages.


Besides an overview of how market processes affect a firm's profitability, you will also discuss how the design of firm boundaries influences this and how organisational processes contribute to competitive advantages. Markus Fitza.


This module teaches our students to boost the performance of any organisation by providing them with key ideas and models of human resources management. Working in small teams enables our students to put theory into practice when identifying and solving problems. You will explore strategies that are associated with building, developing and motivating a workforce, whilst developing theories to improve employment relationships for all parties involved.


Claus Rerup. Starting with the generation of possible innovation opportunities, continuing with the selection of the most promising ideas and concluding with the transformation of these ideas into final products, innovation management has to deal with a set of utterly diverse challenges. For instance, should innovation be incremental or radical and what are the benefits and costs of open innovation? This course sets out to discuss the key challenges that are inherent to innovation and product development processes.


Jochen Schlapp. Each student will choose one of four concentrations to focus on during their studies. Each concentration has a set curriculum of core modules to be completed. The Corporate Finance and Governance course focuses on corporate governance, corporate investment decisions, corporate financing, and payout policy. Students will act in a position of corporate decision makers applying analytical methods in real-life case studies.


The course enables students to design corporate governance structures, master thesis marketing management, make educated investment and financial decisions, and evaluate corporate financial decisions.


This course focuses on the process of decision making. In contrast to the economic model which assumes that human nature is determined by perfect rationality, this course highlights the irrationality of human decision making.


We show that irrational decision making is not random or senseless, but systematic and predictable. The goal of the course is to explain how information processing, expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.


Understanding irrationality is important to better understand the actions and decisions master thesis marketing management consumers, managers and policy makers. This module aims to establish the foundations required to manage information systems in a business environment. Based on knowledge about different types of information technology and information systems, future managers will be able to evaluate the potentials of IT from master thesis marketing management strategic perspective.


The module provides students with a sound foundation in the application of the many tools and techniques of management science. Students are expected to learn the tools and the applications of modelling, optimisation, computing and programming in solving practical problems drawn from different functional areas operations, finance, marketing, and human resources, etc. in different organisations. This course focuses on how firms can maximise value by building and evaluating their operating systems.


More specifically, the course provides rigorous answers to the question of how firms should tailor their operational competencies, assets, and processes to a specific business strategy. The topics include the historical sources of operations strategy, its links to other strategic decisions, process designs, global networks, strategic procurement, the integration of new technologies, environmental considerations and demand management, as well as the question of how to manage the implementation of a new strategic initiative.


The world runs on social relationships and social networks. Relationships are essential for getting work done, as well as to the way leaders engage in leading and leadership, master thesis marketing management. Effective leaders and followers in any position use relationships to manage up, down and sideways. Work is accomplished through formal and informal relationships — social networks — and participants can be more effective if they understand the strength and weakness of their social relations.


In any job it is important to build power and manage relationships with both peers and superiors. The question is, master thesis marketing management, how do you do it?


In this course, we provide the answers by using a social network perspective. Industry 4. This module includes hands-on workshops to provide a common technology foundation, as master thesis marketing management as case studies and business simulations to understand how Industry 4.


This module introduces computer simulation as a powerful yet intuitive master thesis marketing management for modelling complex business environments, analysing their behaviour, master thesis marketing management, and predicting the effects of managerial strategies. Students will learn how to develop representative models, analyse and provide data to adequately parameterise and validate their models, conduct sensitivity analyses, and interpret and communicate results. Students will acquire the knowledge and tools to conduct simulation-based projects in managerial practice.


During summer, Frankfurt School students can do internships, not only to gain practical experience but also to apply and use some of the new analytical tools and knowledge gained through the core and concentration modules. The internship can be evaluated to waive 6 ECTS if relevant to the field of study or concentration the student is specialising in, provided the objective is achieved.


Instead of an internship, students can also take skills development courses or attend summer schools pre-approved by the Programme Management. This course covers aspects of firms growth and how business models can be scaled. It focuses specifically on the differences between traditional growth models and growths achievable through digital business models, platform and so-called zero marginal costs business models. It provides a unique blend of economic theory and practice, applying elements of recent theoretical advances to study the impact of novel digital technologies and new business model designs on strategic analysis.


We will discuss theories related to attitudes, persuasion and social influence, to illuminate the underlying behavioural and psychological constructs. You will learn the key behavioural and psychological concepts and develop the intellectual ability to apply them in situations where you need to persuade both businesses and individuals. As a related outcome of this course, you will also develop negotiation skills.


Based on setting a common understanding about the concept of digital innovation and about selected digital technologies, this module is centered around the specifics of digital innovation discovery, implementation, and exploitation. The academic content of the course will be complemented by various workshops from corporate partners, master thesis marketing management, a digital innovation challenge and a hands-on IoT group project.


Rounding it off, discussions about ethical aspects will sensitise students for the difficulties and dilemmas related to digital innovation. This module is a hands-on introduction to state-of-the-art data analytics and machine learning methods.


The course covers both supervised learning algorithms used to make accurate predictions about the future from current data and unsupervised learning used to discover unknown structures in given data.




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master thesis marketing management

For writing a master’s thesis, students must analyze numerous sources. However, selecting reputed articles requires knowing the scientific field, including famous experts. Professors often ask students to use only new academic works to present the latest investigations on thesis subjects In choosing the ESCP Master in Management, you expand your horizons, and benefit from one of the best business Master’s degrees in the world. Throughout the two-to-three year programme, you have the opportunity to study abroad, get hands-on experience, and gain all the skills required to launch a fulfilling international career Nov 28,  · Choosing Between a Thesis or Non-thesis Master's Degree. As of , approximately million Americans held advanced degrees, with more citizens joining these ranks each blogger.com studies continue to show the career advancement and salary benefits of completing a master's degree, more and more students elect to pursue advanced educations

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