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Marketing Dissertation Topics - Research Prospect
Published by Jamie Walker at August 10th, buying postgraduate dissertation in marketing,Revised On October 26, As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme.
To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation. These topics have been developed by PhD-qualified writers of our teamso you can trust to use these topics for drafting your own dissertation. Review step by step guide on how to write your own dissertation here.
You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the topic, research questionaim and objectives, literature review along with the proposed methodology of research to be conducted. Let us know if you need any help in getting buying postgraduate dissertation in marketing. Check our dissertation example to get an idea of how to structure your dissertation. You can review step by step guide on how to write your dissertation here.
Review Our Best Dissertation Topics complete list. Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging colour, shape, and other attributes influences consumer purchase behaviour which in return increases or decreases the sales of the organisation. Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions.
Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business.
This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits. Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products.
However, this platform can also be used to manipulate customers through deceptive marketing techniques. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.
More and more companies are now adopting this buying postgraduate dissertation in marketing technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more. Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques.
This research will compare traditional and digital marketing methods and present data over the past ten years. Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall. Research Aim: Voice of Customer VOC is not a new concept.
Companies have been working and collecting data on it for the past several years. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.
Research Aim: Keyword targeting, search engine optimization SEOclick trend, search trend, etc. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately. Also read: Management Dissertation Topics.
Learn more here. Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty.
The more loyal and satisfied a customer is, the more likely they are to make a purchase. Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on.
You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:. Research Aim: This buying postgraduate dissertation in marketing will analyse how customer loyalty is determined, whether it is an attitude or behaviour, buying postgraduate dissertation in marketing.
A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted. Research Aim: This research will focus on one important aspect of relationship marketing — memberships, buying postgraduate dissertation in marketing. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.
Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study buying postgraduate dissertation in marketing be Honda Motors, how the company maintains customer relationships. Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction.
If yes, then the various means will be explored. Research Aim: The relationship between costs and brand loyalty will be assessed in this research, buying postgraduate dissertation in marketing. This research will discuss circumstances under which customers decide to switch brand loyalty. Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not buying postgraduate dissertation in marketing is a relationship between loyalty schemes and sales of companies.
Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not, buying postgraduate dissertation in marketing.
Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty. Research Aim: The UK tourism and hospitality buying postgraduate dissertation in marketing will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.
Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods. Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements.
Branding also entails creating a unique logo and name for a buying postgraduate dissertation in marketing product. Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty.
There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals. For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company. Branding provides companies with a competitive edge over other organizations and has become buying postgraduate dissertation in marketing very popular topic for research among undergraduate and postgraduate students.
When looking to work on a branding related dissertation, you can buying postgraduate dissertation in marketing from the dissertation topics below:. Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc.
as the main focus. Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice, buying postgraduate dissertation in marketing.
Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not. Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.
Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals — Coca-Cola and Pepsi concerning branding. Research Aim: The different types of branding strategies and their implementation process will be discussed in this study. Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.
Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.
Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.
Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity. Research Aim: Building a brand with the help of digital marketing will be discussed in this research. Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand, buying postgraduate dissertation in marketing.
Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.
How To Choose A Research Topic For A Dissertation Or Thesis (7 Step Method + Examples)
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